Yumi CRM™
The Medicare-native CRM. Built by agents who close.
14-day trial. No card. Cancel anytime.
Active leads — 1,294
Maria Hernandez
T65 · Bergen, NJ
Carlos Reyes
DSNP · Hudson
Janet Wei
ACA · Essex
Tom Wu
Medigap · Union
Priya Shah
MA · Bergen
Lead detail
Maria Hernandez
One system. Every workflow.
Lead → quote → SOA → application → policy → commission. Without switching tabs six times.
Score, route, and dedup in real time
Lead pipeline
Live NJ county market intelligence
Yumi Insight™
Bergen County
65+ population
Hudson County
D-SNP eligible
AEP 2026 alert
Carrier exits 3 ZIPs
QuickBooks-synced payouts
Commissions
63% of monthly target
See it in action.
Real screenshots from a working NJ Medicare FMO running on Yumi every day.
Agent dashboard
Lead detail · SNP screening + carrier deep-links
Cost Simulator · PCSCP
Yumi Insight · NJ market research
Classroom · AHIP + trainer AI
Client portal
Tools built for closing.
Not for filling out forms.
Quote → SOA → submit in one tab
Sunfire and Connecture plan lookups deep-linked from the lead detail. SOA send + e-sign before the call. Zero copy-paste between systems.
Yumi Insight™ — market research that closes
Live county 65+ population (US Census ACS), CMS enrollment by carrier, NJ DOBI disruptions, AEP plan exits. Walk into every quote knowing the local landscape.
Cost Simulator (PCSCP)
Personalized cost forecast across MA + Medigap + Part D — GPCI regional pricing, ACA APTC subsidies, NADAC drug costs, expected visit frequency. Plain-English outputs the client actually gets.
FMO hierarchy + commissions
Built-in FMO → agency → agent override math. RTS matrix, recruiting pipeline, AHIP/cert tracker. QuickBooks-synced payouts with chargeback recovery.
Public API + signed webhooks
Real REST endpoints. HMAC-signed events. Pipe leads from your website, sync to HubSpot, fire downstream pipelines. No CSV exports needed.
HIPAA-grade isolation
Per-tenant blob namespace, AES-256-GCM on tenant secrets, Azure BAA-covered services, audit-log trigger that blocks UPDATE/DELETE.
The unfair advantages.
Tools other CRMs don't even know to build, because they've never actually run an agency.
Daily agent news feed
Auto-updated AEP guidance, carrier compliance bulletins, NJ market moves — pulled from real FMO sources so your team is never reacting two weeks late.
Classroom + AI trainer
AHIP and carrier-cert practice with role-play AI client personas and adaptive quizzes. Onboard new agents in days, not weeks.
SNP HRA workflow built in
CMS-compliant Health Risk Assessment questionnaire on every SNP client — 90-day initial, 365-day annual, triggered re-assessments tracked as a STAR measure.
Compliance center
Single dashboard for your NJ license, NPN, E&O, AHIP, carrier certs, and SOA status across every lead — expiry alerts before you lose appointments.
Communication plan + auto news
AEP / OEP / SEP-aware drip campaigns, agent-news broadcast, marketing material library with merge fields. Less typing, more selling.
Two-way messaging
RingCentral SMS + Microsoft email logged against every lead. Recordings searchable. Two-way inbox so nothing gets dropped.
For developers
A platform, not a silo.
REST endpoints for every entity. HMAC-signed webhooks for every event. Bring your own RingCentral, ACS, Anthropic — or use ours. Multi-tenant by design.
Public REST API
GET / POST / PATCH for leads, clients, applications, policies
Signed webhooks
lead.created · application.submitted · policy.activated · commission.paid
Bring-your-own keys
Tenant can paste their own carrier and provider credentials, AES-256-GCM at rest
curl -X POST https://app.yumicrm.com/api/v1/leads \
-H "X-API-Key: yumi_live_••••••••••••••••••••" \
-H "Content-Type: application/json" \
-d '{
"first_name": "Maria",
"last_name": "Hernandez",
"email": "maria@example.com",
"phone": "+12015551234",
"source": "website"
}'
# → 201 Created
# {
# "data": { "id": "9f3a…", "status": "new", "created_at": "..." }
# }
#
# Webhook fired: lead.created → your endpointHIPAA from the ground up.
We've been operating a working NJ Medicare agency on this system since day one. Every tenant's data is isolated. Every secret is encrypted at rest. Every write is audit-logged.
Per-tenant blob isolation
Every upload namespaced to tenants/{orgId}/… and scoped SAS tokens — agencies can't even see each other's paths.
AES-256 encryption at rest
Azure Storage default + AES-256-GCM for tenant-provided credentials in our DB.
BAA-covered Azure services
Storage, Postgres, SignalR, ACS Email all on Microsoft's HIPAA BAA. Sign the customer-side BAA in 1 click during onboarding.
Trigger-protected audit log
Postgres trigger blocks UPDATE / DELETE on the audit log. Every consequential action is permanently recorded.
Step-up Microsoft Entra auth
Financial actions (DD changes, commission overrides) require password re-entry even when already signed in.
Role-scoped RBAC
super_admin → admin → senior_agent → agent → portal_user. Every API route enforces the role list.
Pricing built for your stage.
Start solo. Grow into an agency. Scale to FMO. Same platform — different plan.
Solo Agent
For independents writing under 100 policies/year.
- 1 producer license
- Lead pipeline + AI quoting (200 quotes/mo)
- SOA send + signature
- Yumi Agent chatbot (capped)
- Bring-your-own RingCentral, Sunfire, QBO
- 5 GB tenant-isolated storage
Agency
For 2–20 agent teams that want one operating system.
- Unlimited leads, clients, applications
- White-label branding (logo + color)
- Yumi Insight™ included — 500 AI actions/agent/mo
- Commission tracking + QBO sync
- Public REST API + 3 webhook endpoints
- Tenant-isolated storage + SAS
- Priority email support
FMO
For 20+ producer hierarchies — agency → downline.
- Everything in Agency, plus:
- FMO ↔ agency ↔ agent hierarchy
- Override commission engine
- Recruiting + RTS matrix
- Unlimited webhook endpoints
- Bring-your-own carrier portal credentials
- Custom subdomain + sender domain
- Onboarding manager
Yumi Insight™ Pro
Add unlimited AI to any plan. Heavy quoting, deep market research, and priority Anthropic routing for top producers who lean on it daily.
- Unlimited AI quotes + Plan-D drug coverage analysis
- Unlimited market-research reports (county-level penetration, carrier landscape)
- Priority Claude routing — sub-2-second responses at peak
- Lead-scoring on every new contact (auto-recompute hourly)
- Yumi Trainer Pro for AHIP + carrier cert practice
- Counts toward no usage caps
Stack it on any plan
Best for: top producers, multi-state agents, FMO sales managers who run market research weekly.
Add Insight ProAnnual plans available with 15% discount. Trial requires no card. Custom enterprise plans for 50+ producers.